Hotels and guesthouses
More direct bookings, less dependence on Booking.com. We take care of visibility, availability and a booking process that is easy to complete, along with good communication with the guest.
A marketing agency with tourism in its DNA
Mountains of ideas
for your business
Creative marketing for the travel industry – hotels, restaurants, attractions and holiday apartments. We work from Zakopane, Poland's most popular mountain resort, which is why we understand what travellers need and how to help them find you.
Clients we have worked with
Who we work with
Small and large businesses that want to turn travellers into their guests — in the mountains, by the sea and in the city. Anywhere a customer has to find the right offer in a thicket of information.
Restaurants and bars
A website and a Google Business Profile with a virtual tour that bring hungry guests in season and out of it. Menus and materials that bring out the best of your kitchen.
Ski resorts and tourist attractions
Seasonal campaigns that follow the weather, event promotion, one-off publications and guides that help you attract visitors and give them the information that matters most.
Holiday apartments
For investors: a website that supports sales, a 3D tour, a newsletter and dedicated campaigns. For operators: rental support and a visual identity for the property.
What we do
We put every offer together individually for you. Every hotel, guesthouse and restaurant is different and needs its own set of tasks, so that you see results without paying for work you do not need.
Bringing in guests
Websites that sell rooms, tables and apartments
Fast, search-optimised websites for accommodation, restaurants, attractions and apartment developments. With a direct booking engine, a map, a 3D tour and an English version. Every booking made on your own site instead of a portal keeps a double-digit commission in your pocket.
- design and build from scratch, or a rebuild of an existing site
- integration with your booking system and OTA channels
- a landing page for an apartment development with a buyer enquiry form
- SEO and technical audits, speed improvements, language versions
New
Advertising: Google Ads, Meta Ads and ChatGPT Ads
Campaigns with a single goal: a booking, a table, a ticket or an apartment enquiry. We plan them around the season — school holidays, long weekends, summer, Christmas — and around the weather, because in a resort the weather decides the weekend. We are among the first agencies in Poland running ads inside ChatGPT, where more and more people now plan their trips.
- sales campaigns and remarketing
- campaigns for direct bookings and for investors
- advertising in ChatGPT (a new channel we test together with the client)
- a monthly report: cost, enquiries, bookings
Local visibility: Google Business Profile and local SEO
Before a guest reaches your website, they check you on Google Maps. We put the profile, the photos, the reviews and the local keywords in order — so that your business shows up high when someone standing on the promenade searches for „lunch" or „a room tonight".
- Google Business Profile optimisation
- replies to reviews and a system for collecting new ones
- a 3D tour inside the profile
- local keywords and directories
3D tours published on Google Street View
A guest wants to see the room, the dining room and the view from the terrace before they pay. A buyer wants to walk through the apartment before they travel. We photograph the property in 360°, build the tour and publish it on Google Street View, on your website, in your Google profile and on Booking.
- apartments, hotels, restaurants, attractions, developments
- publication on Google Maps / Street View
- embedding on your site, in your Google profile and in sales materials
- updates after a refurbishment or a change of layout
Building the brand
Branding and graphic design
A logo and a visual identity, but also everything a property prints and publishes day to day: menus, price lists, signage, leaflets, adverts, campaign key visuals, social media graphics. We design things you can keep using for years, not only on a presentation slide.
- visual identity and logo
- print and online materials
- key visuals for campaigns, events and developments
- templates you can use on your own
Custom publishing: from a folder to a magazine
Folders, offer catalogues, guides to the property and the surrounding area, hotel magazines, publications for municipalities and tourist organisations, prospectuses for developments. From the concept, through copy and photography, to layout, print and distribution. We have been publishing our own guide to Zakopane since 2004, so we know how to make something a guest takes home.
- folders and offer catalogues
- guides and magazines for individual properties
- publications for institutions and organisations
- editorial series carrying the client's brand
Content, social media and newsletters
Ongoing communications: posts, articles, newsletters to guests, offer descriptions for your site and for booking portals. We write plainly and like human beings, without „magical moments in a unique atmosphere".
- running social media profiles
- copy for your website, Booking and offers
- newsletters to guests, partners and investors
- articles and SEO content
Selected work
One image is worth more than a thousand words, and one project will tell you more about us than a lengthy offer. Take a look at what we have made and decide whether we are the right agency for you.
Polana Szymoszkowa
Website
Bachleda Magazine
Premium magazine design and publishing
Bistro Kijki Dwa
Brand identity and website
Villa 11
Website and promotional materials
Sywarne Chalet
Website
PTTK Mountain Hut in the Chochołowska Valley
Website
Galeria Tortów Artystycznych
Logo and website
Hotel Kopieniec
Outdoor campaign
Made in Zakopane
Visual identity
goZakopane
Brand identity and website
Górski i Polny Kwiat Cottages
Website
Słowik Architektura
Logotype and website
M Fitness & Squash
Logo, identity and website
Tatra Wood House
Logo and website
Bachleda Club Residences
Logo
Sławomir Kardaś
Visual identity
Pinea Monti
Visual identity
Sony Vaio
Shop window design
A boutique agency from Zakopane
Montinea is a boutique marketing agency based in Zakopane. We work for the travel industry – hotels, restaurants, attractions and holiday apartments — in Zakopane, across the Podhale region, throughout Poland and abroad.
We treat every project individually: we work out what is actually needed and tailor our services to match, so that the important things get done and the budget stays under control.
Why Zakopane. We work in Poland's most popular tourist destination. Seasonality, weekend traffic, the weather, portal commissions, Google reviews — for us these are not slides in a deck but the daily reality of the clients we pass on the street.
We know tourism from both sides. Since 2004 we have published Zakoplan — a free guide to Zakopane and Podhale, awarded the title of Tatra Brand of the Year 2025.
We know the industry from inside
Seasonality, weekends, the weather, portal commissions, reviews.
We handle the whole thing
From working out what you need, through design, to production and launch — so the next step is never left on your desk.
We are based in Zakopane
And we work for clients all over Poland. You are welcome to drop in for a coffee.
How we work together
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01
Conversation
We start with a conversation, by phone or over email. You tell us what you want to achieve, we work out what makes sense and what does not, and we move on.
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02
Proposal
Within a few days you get a concrete plan and a quote. No forty-slide presentations.
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03
Delivery
We work in short stages and show progress as we go. We do not disappear for a month.
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04
Results
We measure what can be measured: enquiries, bookings, profile views. And we talk about it every month.
Let's talk
Got questions? Write to us or give us a call!
Phone+48 663 485 242
Emailinfo@montinea.pl
Thank you for your message
Expect to hear back from us shortly!